If you watch TV, chances are you’ve noticed that the fine folks at Sprint are digging hard at their competition, Verizon. That’s because their most recent ads all feature an actor named Paul Marcarelli, most famously known as Verizon’s “Can you hear me now?” guy. Marcarelli now shows up in Sprint’s commercials extolling the virtues…
Let’s face it… You might not actually know what you are doing as a Film Director. Heck, everyone is a director these days. It’s extremely important to look smarter, appear to be a great leader and seem more artistically gifted than everyone else on set because you are THE DIRECTOR. Here are 10 sure ways…
DON’T! I once read a book on how to create the perfect environment so that your high-performers could shine. It said to give them more flexibility to be themselves: come in to work when they were most productive, work from home, work in a closet, whatever it takes – because their 50% was more than…
Not too long ago, a friend of mine was working as an extra on a movie set. One day of filming required him to sit next to one of the movie’s stars in close quarters. The star is a tall fellow, and so sitting in the cramped quarters was difficult for him. So every time…
How He Prepared For Split M. Night Shyamalan’s latest thriller Split features James McAvoy delivering a stellar performance of nine different personalities. With a broken hand and only a month prepare, McAvoy explains that he focused on three important factors when getting into character. Balancing Light and Dark McAvoy plays Kevin Wendell Crumb, a man…
Too often, we, as creatives, fight so hard to inject our creative will on a project we were hired for. Granted, we were hired for our talent, vision and excellence, but it is still your client’s baby! Your client brought the project to you hoping they could collaborate with a trusted team. You’re simply being hired to…
Fox’s Logan, loosely based upon Mike Millar’s Wolverine: Old Man Logan, will be the third and final installment of the Wolverine trilogy. The second trailer, released earlier today, gives us a glimpse of what could be the most human experience in a comic book film yet. The Father He Never Had The trailers have given us…
If you loved the joyless, bitter actonism of Batman v Superman or the tragic martyrdom of Rogue One, well then you’re in luck: 2017 will be more of the same. The days of indulging in cheesy, choreographed fight scenes, over-the-top explosions, and clear-cut hero/villain dynamics to escape the harsh complexities of real life have come and gone. Historically simple,…
A film’s trailers are essential to its marketing plan and vital to its success. A quality trailer efficiently presents a film’s story, characters, and setting in order to grab the viewer’s attention. Moviegoers want to get excited about trailers because these are the movies we want to see. How a trailer presents its information, and how much information…
There is NO substitution for quality relationships within your personal and business network. Most of my business development strategy is based on maintaining relationships I already have or cultivating the ones I’m actively seeking. You must nurture relationships if you expect growth. Unfortunately, our younger generation thinks the superficiality of an Instagram follow makes for…