Too often, we, as creatives, fight so hard to inject our creative will on a project we were hired for. Granted, we were hired for our talent, vision and excellence, but it is still your client’s baby! Your client brought the project to you hoping they could collaborate with a trusted team. You’re simply being hired to…
Category: Film
Fox’s Logan, loosely based upon Mike Millar’s Wolverine: Old Man Logan, will be the third and final installment of the Wolverine trilogy. The second trailer, released earlier today, gives us a glimpse of what could be the most human experience in a comic book film yet. The Father He Never Had The trailers have given us…
If you loved the joyless, bitter actonism of Batman v Superman or the tragic martyrdom of Rogue One, well then you’re in luck: 2017 will be more of the same. The days of indulging in cheesy, choreographed fight scenes, over-the-top explosions, and clear-cut hero/villain dynamics to escape the harsh complexities of real life have come and gone. Historically simple,…
A film’s trailers are essential to its marketing plan and vital to its success. A quality trailer efficiently presents a film’s story, characters, and setting in order to grab the viewer’s attention. Moviegoers want to get excited about trailers because these are the movies we want to see. How a trailer presents its information, and how much information…
If you haven’t seen the brilliant, raw choreography in Sia’s The Greatest music video, here it is. A beautiful tribute to the victims of the unfortunate mass murder in Orlando, FL. There is so much gold in this piece, but I’ll touch on 2 of my favorites.
Ridley Scott cranks up the terror in this first look at the latest entry in the Alien franchise – Alien: Covenant. (PG)
We weren’t sure how Paramount could top the previous success of Star Trek’s film ‘Into Darkness‘, a complete remake of the classic franchise’s blockbuster 1982 film ‘Wrath of Khan‘. Benedict Cumberbatch delivered a superb performance as its maniacal villain. ‘Star Trek Beyond‘ features the versatile Idris Elba as the assumed Gorn assassin, Krall. From the trailers, it seems as if Taylah,…
We went to NAB 2016 and got our hands on impressive Panasonic VariCam LT and VariCam 35. For being out of the game for a while, these cameras truly impressed us. The color palette on the cameras have been compared to that of the Alexa. The skin tones were creamy and full of life. And the cameras…
We just returned from NAB 2016 and got to put out hands on Black Magic’s new DaVinci Resolve 12.5. A major upgrade! What were we looking for? When DaVinci Resolve 12 released, we were excited about their new editing suite, but found it was still too new to drop our current editing systems (Premier & FCPX) in hopes to use one…
You might not think this, but the location in which you shoot your talent really matters. We dare to say that the location is just as important as the video’s message and quality. Be intentional. We are often asked to shoot interviews in the client’s office. It makes total sense. If it’s a marketing video about the client’s product of…