According to the Blaze, the winner of the Gouden Loeki award for the best commercial from the last year was given to the ad below. Congrats. Enjoy! It’s simple. The storytellers here created perfect imagery needed for the audience to truly feel the subject matter. It doesn’t end there. Once they established the desired emotion from us, they connected that imagery to a real world…

Do you have other business-to-business(B2B) companies as clients? Look at that! Me, too! So, how can you engage them and pull them in when they are also distracted with their own business problems? Easy. B2B Video Marketing is the answer. Vidyard reports in 2016, 92% of B2B companies plan to use video in marketing. Fact: Businesses sell stuff when they cater to the consumer’s needs. It’s…

Value is often described as something’s worth or usefulness. Price is defined as the cost of something in order to achieve the desired end. Things have a price but may or may not have equal value. Too often, video companies drop their prices in order to book the work versus providing their clients (you) with true value. Granted, you may be looking…

We nailed it! Lately, by the grace of God, our team has been nailing it when it comes to video content. As Andy Stanley explained in his ‘Your Move’ podcast, you should pause and find out why you are gaining ‘momentum’ – or ‘winning’ – as an organization. It’s necessary to take quality time to analyze exactly what you did to…