You might not think this, but the location in which you shoot your talent really matters. We dare to say that the location is just as important as the video’s message and quality. Be intentional. We are often asked to shoot interviews in the client’s office. It makes total sense. If it’s a marketing video about the client’s product of…
Category: Marketing
According to the Blaze, the winner of the Gouden Loeki award for the best commercial from the last year was given to the ad below. Congrats. Enjoy! It’s simple. The storytellers here created perfect imagery needed for the audience to truly feel the subject matter. It doesn’t end there. Once they established the desired emotion from us, they connected that imagery to a real world…
Do you have other business-to-business(B2B) companies as clients? Look at that! Me, too! So, how can you engage them and pull them in when they are also distracted with their own business problems? Easy. B2B Video Marketing is the answer. Vidyard reports in 2016, 92% of B2B companies plan to use video in marketing. Fact: Businesses sell stuff when they cater to the consumer’s needs. It’s…
After spending years on the set of video shoots, we’re very comfortable with all aspects of production and gathering the footage we need to create a world class video. But what about our interviewees? Many of them have never been on the set of a marketing video or faced the camera before. Not to worry,…
At Bed Head Media, we strive to develop videos that resonate with the viewer and communicate the core essence of the story in memorable, remarkable ways. There is no greater storytelling medium than video, and we feel blessed to provide our video expertise for so many diverse products, services and organizations. Here are three examples…
Being a creative doesn’t give you the permission to shut your client out! If you want to get the win for your client, you have to make understanding their needs a priority. We’ve done several web commercials for The Home Depot. We love working with them! Recently we had the opportunity to feature a new tool…
Value is often described as something’s worth or usefulness. Price is defined as the cost of something in order to achieve the desired end. Things have a price but may or may not have equal value. Too often, video companies drop their prices in order to book the work versus providing their clients (you) with true value. Granted, you may be looking…
As you prepare for a new season, you may find yourself asking “Do I need video in my marketing campaign?” We aren’t sure. But Volvo thinks they do. In this epic video, Volvo paints a clear picture for you to witness how smooth and stable their vehicular systems are. They are matching the limitations of a human being to…
We nailed it! Lately, by the grace of God, our team has been nailing it when it comes to video content. As Andy Stanley explained in his ‘Your Move’ podcast, you should pause and find out why you are gaining ‘momentum’ – or ‘winning’ – as an organization. It’s necessary to take quality time to analyze exactly what you did to…
You’ve made some videos for your company. But… no one cares. Your staff, your mother, and your best friend’s neighbor’s dog walker’s half-cousin ‘Liked’ it on Facebook. Sad. There may be several reasons why no one watches your video content, but here are our top 4 things to check. They can’t find it! Video content, just…