If you watch TV, chances are you’ve noticed that the fine folks at Sprint are digging hard at their competition, Verizon. That’s because their most recent ads all feature an actor named Paul Marcarelli, most famously known as Verizon’s “Can you hear me now?” guy. Marcarelli now shows up in Sprint’s commercials extolling the virtues…
Tag: client
Too often, we, as creatives, fight so hard to inject our creative will on a project we were hired for. Granted, we were hired for our talent, vision and excellence, but it is still your client’s baby! Your client brought the project to you hoping they could collaborate with a trusted team. You’re simply being hired to…
We nailed it! Lately, by the grace of God, our team has been nailing it when it comes to video content. As Andy Stanley explained in his ‘Your Move’ podcast, you should pause and find out why you are gaining ‘momentum’ – or ‘winning’ – as an organization. It’s necessary to take quality time to analyze exactly what you did to…