If you watch TV, chances are you’ve noticed that the fine folks at Sprint are digging hard at their competition, Verizon. That’s because their most recent ads all feature an actor named Paul Marcarelli, most famously known as Verizon’s “Can you hear me now?” guy. Marcarelli now shows up in Sprint’s commercials extolling the virtues…

According to the Blaze, the winner of the Gouden Loeki award for the best commercial from the last year was given to the ad below. Congrats. Enjoy! It’s simple. The storytellers here created perfect imagery needed for the audience to truly feel the subject matter. It doesn’t end there. Once they established the desired emotion from us, they connected that imagery to a real world…