If you watch TV, chances are you’ve noticed that the fine folks at Sprint are digging hard at their competition, Verizon. That’s because their most recent ads all feature an actor named Paul Marcarelli, most famously known as Verizon’s “Can you hear me now?” guy. Marcarelli now shows up in Sprint’s commercials extolling the virtues…

DON’T! I once read a book on how to create the perfect environment so that your high-performers could shine. It said to give them more flexibility to be themselves: come in to work when they were most productive, work from home, work in a closet, whatever it takes – because their 50% was more than…

A film’s trailers are essential to its marketing plan and vital to its success. A quality trailer efficiently presents a film’s story, characters, and setting in order to grab the viewer’s attention.  Moviegoers want to get excited about trailers because these are the movies we want to see.  How a trailer presents its information, and how much information…

Here it is, fresh from Jimmy Kimmel Live, Marvel’s first trailer for Spiderman: Homecoming. Great cameo from Robert Downey Junior and an excellent villain choice in previous Batman’s Michael Keaton as the Vulture. Personally sad to see Andrew Garfield go, but Tom Holland‘s Spiderman in Marvel’s Civil War won me over.

Panavision threw their hat in high-end large format cinema camera ring creating the Panavision Millennium Digital XL 8K competing directly with the Arri Alexa 65.  They recruited a top-class dream team such as RED and Light Iron to bring innovative technology to the motion picture world with the filmmaker’s workflow in mind. “It marries for the first time the…

What a win! This friendly and trendy consultative video could not have turned out any better for Mavens Collective! Made simple, yet intentional in capturing the infectious vibe of these two brilliant marketing consultants. We teamed up with the Mavens to create a stunning landing page video that highlighted their super-friendly personalities and spoke to the strong…