ARRI unveils the new, innovative Alexa 35 camera and we’ve used it!
Category: Industry
Too often, we, as creatives, fight so hard to inject our creative will on a project we were hired for. Granted, we were hired for our talent, vision and excellence, but it is still your client’s baby! Your client brought the project to you hoping they could collaborate with a trusted team. You’re simply being hired to…
If you loved the joyless, bitter actonism of Batman v Superman or the tragic martyrdom of Rogue One, well then you’re in luck: 2017 will be more of the same. The days of indulging in cheesy, choreographed fight scenes, over-the-top explosions, and clear-cut hero/villain dynamics to escape the harsh complexities of real life have come and gone. Historically simple,…
There is NO substitution for quality relationships within your personal and business network. Most of my business development strategy is based on maintaining relationships I already have or cultivating the ones I’m actively seeking. You must nurture relationships if you expect growth. Unfortunately, our younger generation thinks the superficiality of an Instagram follow makes for…
New York Comic Con releases Marvel’s Iron Fist trailer and it comes out swinging! Linking it to Daredevil, Jessica Jones and Marvels latest, Luke Cage. Kinda goofy at times, but fun to watch. The series introduces Danny Rand (Finn Jones), a young man who returns to New York City after being missing for 15 years to…
Panavision threw their hat in high-end large format cinema camera ring creating the Panavision Millennium Digital XL 8K competing directly with the Arri Alexa 65. They recruited a top-class dream team such as RED and Light Iron to bring innovative technology to the motion picture world with the filmmaker’s workflow in mind. “It marries for the first time the…
We went to NAB 2016 and got our hands on impressive Panasonic VariCam LT and VariCam 35. For being out of the game for a while, these cameras truly impressed us. The color palette on the cameras have been compared to that of the Alexa. The skin tones were creamy and full of life. And the cameras…
According to the Blaze, the winner of the Gouden Loeki award for the best commercial from the last year was given to the ad below. Congrats. Enjoy! It’s simple. The storytellers here created perfect imagery needed for the audience to truly feel the subject matter. It doesn’t end there. Once they established the desired emotion from us, they connected that imagery to a real world…
Do you have other business-to-business(B2B) companies as clients? Look at that! Me, too! So, how can you engage them and pull them in when they are also distracted with their own business problems? Easy. B2B Video Marketing is the answer. Vidyard reports in 2016, 92% of B2B companies plan to use video in marketing. Fact: Businesses sell stuff when they cater to the consumer’s needs. It’s…
Being a creative doesn’t give you the permission to shut your client out! If you want to get the win for your client, you have to make understanding their needs a priority. We’ve done several web commercials for The Home Depot. We love working with them! Recently we had the opportunity to feature a new tool…