When Victory Church sought to raise funds for local and global aid organizations, a filmed re-enactment of an inspirational story of rescue from domestic abuse sparked giving. The raw, emotional short helped the church raise a record $850k between the Neighborhood Co-op Ministry and African missions.
Category: Leadership
If you watch TV, chances are you’ve noticed that the fine folks at Sprint are digging hard at their competition, Verizon. That’s because their most recent ads all feature an actor named Paul Marcarelli, most famously known as Verizon’s “Can you hear me now?” guy. Marcarelli now shows up in Sprint’s commercials extolling the virtues…
DON’T! I once read a book on how to create the perfect environment so that your high-performers could shine. It said to give them more flexibility to be themselves: come in to work when they were most productive, work from home, work in a closet, whatever it takes – because their 50% was more than…
Not too long ago, a friend of mine was working as an extra on a movie set. One day of filming required him to sit next to one of the movie’s stars in close quarters. The star is a tall fellow, and so sitting in the cramped quarters was difficult for him. So every time…
Too often, we, as creatives, fight so hard to inject our creative will on a project we were hired for. Granted, we were hired for our talent, vision and excellence, but it is still your client’s baby! Your client brought the project to you hoping they could collaborate with a trusted team. You’re simply being hired to…
There is NO substitution for quality relationships within your personal and business network. Most of my business development strategy is based on maintaining relationships I already have or cultivating the ones I’m actively seeking. You must nurture relationships if you expect growth. Unfortunately, our younger generation thinks the superficiality of an Instagram follow makes for…
What a win! This friendly and trendy consultative video could not have turned out any better for Mavens Collective! Made simple, yet intentional in capturing the infectious vibe of these two brilliant marketing consultants. We teamed up with the Mavens to create a stunning landing page video that highlighted their super-friendly personalities and spoke to the strong…
Value is often described as something’s worth or usefulness. Price is defined as the cost of something in order to achieve the desired end. Things have a price but may or may not have equal value. Too often, video companies drop their prices in order to book the work versus providing their clients (you) with true value. Granted, you may be looking…
I few years ago I read a book called Good to Great. Not everything applied to me as I was transitioning from the corporate world to the creative. But something in my reading jumped out and bit me! I read that as a good leader, I was essentially a bus driver. The bus, my company,…