Video Marketing Secret Sauce: Help Your Potential Customers Find You

attract potential customersEvery business has customers. These customers are searching and looking to buy goods and services. You NEED to attract them. Let’s face it, they are either going to buy from you or your competition. What about your product or service encourages them to buy from you?  You have to be intentional about building that relationship with potential customers, otherwise, it’s a toss up.

“Customers are more likely to purchase in the future once an emotional connection to a brand is made.”

Here’s the trick! Videos help potential customers build emotional connections with your brand. All the big companies know this. The Home Depot, Target, Walmart, Apple, Windows, Starbucks, Publix, Doritos and Coke are all chasing after brand recognition through targeted video marketing. Customers are more likely to purchase in the future once an emotional connection to a brand is made. When someone is willing to watch your 1-3 minute product video, there is a better chance that they’ll buy from you when the need arises. Heck, you may even convince them they have the need they didn’t know existed. Wouldn’t that be great!

Watch this 16 second commercial we did for The Home Depot to air on the Bleacher Report.

The Home Depot targeted dudes that follow sports online and that may possibly tinker on their own cars. They targeted the desired audience, created a strong message and purposely chose a product that the target audience would be more likely to buy. It’s not rocket science, but it is real smart!

connect with potential customersWe at Bed Head want to use that formula to help your customers buy from you over the competition.

 

Let’s talk!


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