If you watch TV, chances are you’ve noticed that the fine folks at Sprint are digging hard at their competition, Verizon. That’s because their most recent ads all feature an actor named Paul Marcarelli, most famously known as Verizon’s “Can you hear me now?” guy. Marcarelli now shows up in Sprint’s commercials extolling the virtues…
Tag: marketing
Too often, we, as creatives, fight so hard to inject our creative will on a project we were hired for. Granted, we were hired for our talent, vision and excellence, but it is still your client’s baby! Your client brought the project to you hoping they could collaborate with a trusted team. You’re simply being hired to…
What a win! This friendly and trendy consultative video could not have turned out any better for Mavens Collective! Made simple, yet intentional in capturing the infectious vibe of these two brilliant marketing consultants. We teamed up with the Mavens to create a stunning landing page video that highlighted their super-friendly personalities and spoke to the strong…
After spending years on the set of video shoots, we’re very comfortable with all aspects of production and gathering the footage we need to create a world class video. But what about our interviewees? Many of them have never been on the set of a marketing video or faced the camera before. Not to worry,…
As you prepare for a new season, you may find yourself asking “Do I need video in my marketing campaign?” We aren’t sure. But Volvo thinks they do. In this epic video, Volvo paints a clear picture for you to witness how smooth and stable their vehicular systems are. They are matching the limitations of a human being to…
We nailed it! Lately, by the grace of God, our team has been nailing it when it comes to video content. As Andy Stanley explained in his ‘Your Move’ podcast, you should pause and find out why you are gaining ‘momentum’ – or ‘winning’ – as an organization. It’s necessary to take quality time to analyze exactly what you did to…
Every business has customers. These customers are searching and looking to buy goods and services. You NEED to attract them. Let’s face it, they are either going to buy from you or your competition. What about your product or service encourages them to buy from you? You have to be intentional about building that relationship with potential customers, otherwise, it’s a toss…