Selling Stuff? B2B Video Marketing is the Key!

Do you have other business-to-business(B2B) companies as clients? Look at that! Me, too! So, how can you engage them and pull them in when they are also distracted with their own business problems? Easy. B2B Video Marketing is the answer. Vidyard reports in 2016, 92% of B2B companies plan to use video in marketing.

Fact: Businesses sell stuff when they cater to the consumer’s needs. It’s the same for B2B clients. Your B2B clients have pain areas and needs they want to address as well. Video marketing is an easy way to establish clear imagery of those pain points combined with a strong message of what you’re actually offering. When making B2B video marketing, here’s two things to keep in mind:

1. Don’t Try and Sell the Farm! Instead, select a specific service to highlight and make a short, intentional video about that one thing. It’s quick, fast and easy to push online.

92% of B2B companies plan to use video in marketing in 2016. – Vidyard

2. Make it Memorable. It is best to use good humor or tap into the raw emotion your client is feeling as a result of the problem you want to fix. That will make it memorable. They should walk away feeling like you completely understand their pain.

When marketing to your fellow B2B companies, address their needs, focus on one thing and make it memorable!