Best Commercial of the Year

According to the Blaze, the winner of the Gouden Loeki award for the best commercial from the last year was given to the ad below. Congrats.


It’s simple. The storytellers here created perfect imagery needed for the audience to truly feel the subject matter. It doesn’t end there. Once they established the desired emotion from us, they connected that imagery to a real world application and successfully pitched their product. Royal Dutch Guide Dog Foundation.