If you watch TV, chances are you’ve noticed that the fine folks at Sprint are digging hard at their competition, Verizon. That’s because their most recent ads all feature an actor named Paul Marcarelli, most famously known as Verizon’s “Can you hear me now?” guy. Marcarelli now shows up in Sprint’s commercials extolling the virtues…
Category: Team
Let’s face it… You might not actually know what you are doing as a Film Director. Heck, everyone is a director these days. It’s extremely important to look smarter, appear to be a great leader and seem more artistically gifted than everyone else on set because you are THE DIRECTOR. Here are 10 sure ways…
DON’T! I once read a book on how to create the perfect environment so that your high-performers could shine. It said to give them more flexibility to be themselves: come in to work when they were most productive, work from home, work in a closet, whatever it takes – because their 50% was more than…
Not too long ago, a friend of mine was working as an extra on a movie set. One day of filming required him to sit next to one of the movie’s stars in close quarters. The star is a tall fellow, and so sitting in the cramped quarters was difficult for him. So every time…
Too often, we, as creatives, fight so hard to inject our creative will on a project we were hired for. Granted, we were hired for our talent, vision and excellence, but it is still your client’s baby! Your client brought the project to you hoping they could collaborate with a trusted team. You’re simply being hired to…
What a win! This friendly and trendy consultative video could not have turned out any better for Mavens Collective! Made simple, yet intentional in capturing the infectious vibe of these two brilliant marketing consultants. We teamed up with the Mavens to create a stunning landing page video that highlighted their super-friendly personalities and spoke to the strong…
Being a creative doesn’t give you the permission to shut your client out! If you want to get the win for your client, you have to make understanding their needs a priority. We’ve done several web commercials for The Home Depot. We love working with them! Recently we had the opportunity to feature a new tool…
I few years ago I read a book called Good to Great. Not everything applied to me as I was transitioning from the corporate world to the creative. But something in my reading jumped out and bit me! I read that as a good leader, I was essentially a bus driver. The bus, my company,…
Every filmmaker you can imagine has a passion project they want to get funded and turn into an award-winning film, short film or series. That’s just what we do. Right? Right! We know in order to do that we need to get that project noticed. We set out to make a stunning piece that would…