We weren’t sure how Paramount could top the previous success of Star Trek’s film ‘Into Darkness‘, a complete remake of the classic franchise’s blockbuster 1982 film ‘Wrath of Khan‘. Benedict Cumberbatch delivered a superb performance as its maniacal villain. ‘Star Trek Beyond‘ features the versatile Idris Elba as the assumed Gorn assassin, Krall. From the trailers, it seems as if Taylah,…
Panavision threw their hat in high-end large format cinema camera ring creating the Panavision Millennium Digital XL 8K competing directly with the Arri Alexa 65. They recruited a top-class dream team such as RED and Light Iron to bring innovative technology to the motion picture world with the filmmaker’s workflow in mind. “It marries for the first time the…
We went to NAB 2016 and got our hands on impressive Panasonic VariCam LT and VariCam 35. For being out of the game for a while, these cameras truly impressed us. The color palette on the cameras have been compared to that of the Alexa. The skin tones were creamy and full of life. And the cameras…
We just returned from NAB 2016 and got to put out hands on Black Magic’s new DaVinci Resolve 12.5. A major upgrade! What were we looking for? When DaVinci Resolve 12 released, we were excited about their new editing suite, but found it was still too new to drop our current editing systems (Premier & FCPX) in hopes to use one…
What a win! This friendly and trendy consultative video could not have turned out any better for Mavens Collective! Made simple, yet intentional in capturing the infectious vibe of these two brilliant marketing consultants. We teamed up with the Mavens to create a stunning landing page video that highlighted their super-friendly personalities and spoke to the strong…
You might not think this, but the location in which you shoot your talent really matters. We dare to say that the location is just as important as the video’s message and quality. Be intentional. We are often asked to shoot interviews in the client’s office. It makes total sense. If it’s a marketing video about the client’s product of…
According to the Blaze, the winner of the Gouden Loeki award for the best commercial from the last year was given to the ad below. Congrats. Enjoy! It’s simple. The storytellers here created perfect imagery needed for the audience to truly feel the subject matter. It doesn’t end there. Once they established the desired emotion from us, they connected that imagery to a real world…
Do you have other business-to-business(B2B) companies as clients? Look at that! Me, too! So, how can you engage them and pull them in when they are also distracted with their own business problems? Easy. B2B Video Marketing is the answer. Vidyard reports in 2016, 92% of B2B companies plan to use video in marketing. Fact: Businesses sell stuff when they cater to the consumer’s needs. It’s…
I was a comic book geek growing up. My mother literally hand stitched a Spiderman costume for me when I was 7. It was pretty impressive. My comic book heroes weren’t on the big screen often. With the exception of Christopher Reeves in Superman(1978), it wasn’t an investment Hollywood was willing to make. I believe they knew…
After spending years on the set of video shoots, we’re very comfortable with all aspects of production and gathering the footage we need to create a world class video. But what about our interviewees? Many of them have never been on the set of a marketing video or faced the camera before. Not to worry,…